ABC Realty

Integrated Campaign/Immersive Quiz

Copywriting and Graphic Design by Isabelle Galus

There’s nothing millennials and zillennials love more than a good ol’ personality quiz, and now there’s one that helps them find their first home! ABC Realty (imaginary) uses the nostalgia of online quizzes to attract young buyers, leading them to the property of their dreams without a traditional, time-consuming realtor experience. To put it simply— and in the spirit of Chappell Roan— it’s an experience for Super Graphic Ultra Modern Girls Like Me.

Billboard – OOH
Print Marketing – ad in a real estate catalog
Instagram – Native Ad
LinkedIn – Native Ad
TikTok – Native Story Ad

When you click the ad, you are redirected to an immersive and entertaining quiz that asks about the most important parts of the potential buyer’s journey.

Quiz landing page
The magic of old school, Buzzfeed-style quizzes comes to life.

As soon as quiz-takers submit their answers, they receive ultra tailored, personalized results.

Starting with the #1 match!

Andddd some deetz…

The second option:

While Ash is checking out the rest of her matches, you should check out the rest of my work!

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